@article {10.3844/jcssp.2025.1845.1854,
article_type = {journal},
title = {User Factors Towards Purchasing Attitudes via E-Commerce in Tangerang City},
author = {Desnito, Julio Evan and Arita, Muhaimin Sasni and Veronica,},
volume = {21},
number = {8},
year = {2025},
month = {Oct},
pages = {1845-1854},
doi = {10.3844/jcssp.2025.1845.1854},
url = {https://thescipub.com/abstract/jcssp.2025.1845.1854},
abstract = {Advances in information technology have made the use of the internet a primary need for society, especially in the context of economics, such as e-commerce. Interest in online shopping is increasing, thus driving the growth of e-commerce platforms in Indonesia. This encourages each e commerce platform to implement the best strategy to increase sales, either through improving appearance, adjusting prices, or other aspects. In Indonesia, the use of e-commerce is very large, increasingly driven by rapid technological developments. Many e-commerce platforms have been established in Indonesia, serving a large number of users. This analysis applies a quantitative approach, utilizing a descriptive design that integrates causal relationships. This study identifies factors that influence user attitudes towards purchasing through e-commerce in Tangerang City. The Hypothesis Test results in this study showed 8 hypotheses were accepted, while 2 hypotheses were rejected. The rejected hypothesis showed a T-Statistic value < 1.96 and a P-Value > 0.05. While the accepted hypothesis showed a T Statistic value > 1.96 and a P-Value < 0.05.},
journal = {Journal of Computer Science},
publisher = {Science Publications}
}